LIGHTWAVE BRAND CAMPAIGN
Lightwave technology makes normal homes smarter homes. You can control all your lights from your phone and stuff like that. We were asked to create a campaign that demonstrated all the features of their smart lighting. And to do it with a big idea that would move them away from images of impossibly happy people on tablets. So, we created the Smart family.
LIGHTWAVE
BRAND CAMPAIGN
The Smart family was inspired by retro classics like Trumpton and Camberwick Green.
As a result of our work (we hope) web traffic increased by
60%
Selected Works
Blanket CoverageAwareness Campaign
Siniat: Walls Could TalkProduct Campaign
Siniat: Mission WD2GProduct Campaign
LightwaveBranding Campaign