LIGHTWAVE BRAND CAMPAIGN

Lightwave technology makes normal homes smarter homes. You can control all your lights from your phone and stuff like that. We were asked to create a campaign that demonstrated all the features of their smart lighting. And to do it with a big idea that would move them away from images of impossibly happy people on tablets. So, we created the Smart family.

LIGHTWAVE
BRAND CAMPAIGN

Positions

The Smart family was inspired by retro classics like Trumpton and Camberwick Green.

MrsSmart 11.28.04
CosyMode
OnlineAdvertising2

As a result of our work (we hope) web traffic increased by

60%

Spreads

Selected Works

Blanket CoverageAwareness Campaign

Siniat: Walls Could TalkProduct Campaign

Siniat: Mission WD2GProduct Campaign

LightwaveBranding Campaign