LIGHTWAVE BRAND CAMPAIGN
Lightwave technology makes normal homes smarter homes. You can control all your lights from your phone and stuff like that. We were asked to create a campaign that demonstrated all the features of their smart lighting. And to do it with a big idea that would move them away from images of impossibly happy people on tablets. So, we created the Smart family.
The Smart family was inspired by retro classics like Trumpton and Camberwick Green.
As a result of our work (we hope) web traffic increased by